By Justin Dallaire

As the country’s largest brewer, Labatt Canada doesn’t simply want to sell more suds. Increasingly, the AB-InBev subsidiary wants to promote moderation and positive mental and physical health choices – or “smart drinking.” It’s a mandate that has grown in lockstep with increased demand from younger beer drinkers for low- and no-alcohol brews.

http://strategyonline.ca/2020/09/22/labatts-head-of-education-helps-sell-the-merits-of-smart-drinking/